What AI Won’t Replace in Advertising Measurement: Roles and Tasks to Keep
AIgovernancemeasurement

What AI Won’t Replace in Advertising Measurement: Roles and Tasks to Keep

ttrackers
2026-02-04
9 min read
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AI helps analytics teams—but not for audits, final attribution, or legal judgment. Build auditable human-in-loop pipelines to reduce risk and preserve trust.

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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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